Blog

Our blog is regularly updated with content we feel can provide value to your business.

The Role of Digital Print Across the Buyer’s Journey

Did you know that 62 per cent of retailers are using digital printing to make promotional products? What about that more than 80% are using it for direct mail marketing? According to a study from the Specialty Graphic Image Association and NAPCO Research, digital printing is being utilized by marketers at each stage of the Buyer’s Journey in order to provide greater personalization, making marketing more relevant for specific consumers....

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Branded Marketing Items for the Holidays

The holidays are a great time to build brand awareness and customer engagement with branded marketing items and custom promotional products. Some of the most successful holiday marketing campaigns made smart use of branded marketing items to achieve their goals, going all the way back to the very first advent calendar.

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